Thursday, July 24, 2008

The New World of Real Estate Advertising

We just received notice that the Los Angeles Times plans to eliminate the Sunday Real Estate section. I don't know whether this has to do more with the reduced revenues from the real estate classifieds, or just general cut-backs at the newspaper.

But it's a sea change for sure. Can it be much longer before they eliminate the advertising section as well? Although I don't want to see either of these go, I'll admit I'm using much, much more electronic and internet advertising than print advertising for properties. Most of my colleagues are doing the same. So I'm sure the lower profits from the real estate community lead to the decision to lower the editorial support. Still, a major metropolitan Sunday paper should have a real estate section.

1 comment:

  1. biscuit7:09 AM

    OC Register has a RE "theme" in its Business section on Sundays.