Sunday, November 29, 2015

Today is a GREAT day for an open house

Home sellers, if it's not too late, today -- the Sunday after Thanksgiving --  is a terrific day to hold your house open.  People are sick of being in the house with their relatives, the exciting football games are over for the weekend, and home buyers are going stir-crazy and itching to get out of the house.  You'll have more people traffic than you'd expect. Really.

Friday, November 27, 2015

This is maybe the best song about trying to buy real estate, ever.

Check out Depreston by Courtney Barnett.  You buyers out there will totally get this, and there's a lot of poignancy to this song too. It's available on iTunes, of course.

Monday, November 23, 2015

Anniversary party and awards banquet for Judy Graff Properties

One year ago, I left big real estate brokerages behind and opened my own brokerage, Judy Graff Properties.  This year has flown by and has been really wonderful! I miss my old colleagues, of course, but otherwise I wish I had made this leap sooner.  All props and thanks go to my superb clients, who have made this venture a success.

We had an awards ceremony the other evening (produced by Steve and bff Paula); here's a pic of the swag.  Also, I am thrilled to report that my sales production places me at #1 in the office!

Wednesday, November 18, 2015

The east side of L.A. is hot, as if you didn't know

This is my client, Samantha and her dog Willis.  They are standing in front of the brand new #HighlandPark home that they just bought with Sam's boyfriend, Robin. Just in case you're new to L.A., Highland Park is on the north east side, and that whole part of L.A. has gotten insanely trendy.  It includes Silverlake, Eagle Rock, Glassel Park and Mount Washington. (It may include Atwater, Boyle Heights, Los Feliz, and other communities, depending on who you ask.)  Sam and Robin looked for a year and a half before they found this house.  They had been in escrow once before and had written countless offers.  But we finally found this brand new from the foundation on up beauty and all the stars aligned.  

The house was built by a pro flipper and the escrow went really smoothly.  Of course, there were several items that hadn't been completed by our inspection (no surprise) but the builder took care of everything.

This was Willis's first look at his new house.  Shortly after the photo was taken, he gave everything a thorough sniff and seemed to like what he found.  Best wishes on your new home, Sam, Robin and Willis!

Monday, November 02, 2015

Pounced on by Realtors at an SFV open house?

I applaud my buyer clients who go to open houses by themselves and most home buyers do that nowadays. They've viewed the home on line and only have Saturday or Sunday to see it.  But here's what often happens:  a buyer innocently walks in to an open house and is immediately assaulted by the Realtor there and peppered with questions -- what are you looking for? Are you preapproved? How much are you preapproved for? What do you want your monthly payments to be? Are you working with an agent?  What do you have for a down payment? The poor buyer, who was compelled to sign in, finds themselves called, emailed, texted, sexted, you name it.  I used to do this kind of hard sell when I was a new agent too -- until I realized that people hated it.

Do you think that they are doing this because they are working hard for the seller? Nah. They are trying to pick up business -- your business -- any way they can.  (Again, disclaimer: I used to do this too back when I was a new agent and the earth was still warm.) There are lots of hungry Realtors out there.

Here's my client's experience from yesterday, and it's all too common: What I failed to tell you about my experience at ... open house yesterday is what a hard sell I ran into. I was met by 2 agents AND a mortgage broker. I felt like I was at a Mercedes CPO lot and everyone was trying to meet their month-end quota. I was "required" to fill out their guest sheet and now I'm getting calls and emails. 

AND, one of the agents was trying to steal my business, "I know you have an agent, but I might be able to find you some things."  

Sure, buyers, there are lots of great Realtors out there who are doing open houses.  They'll greet you, and give you the information about the property that you seek.  And then get out of your way. Sellers, please keep agreeing to open houses.  They work.  But you might want to reign in your agent's obnoxious hard sell enthusiasm. Buyers, please keep attending open houses.  They're a wonderful way for you to see a property when your agent can't be with you.  But be firm with pouncing Realtors.  Or take your pepper spray with you.