Sunday, July 30, 2017

Remember the invest-in-r.e.-outside-of-CA thang? Here's NYT's take

As you may recall, earlier this year I began brokering single family rentals in other parts of the country.  The rental homes have been rehabbed, have tenants, are managed, and offer a little income every month.  Plus appreciation.  These are all in cities where r.e. is much, much less expensive than L.A.

Anyway, NYT has an article about this very thing:  They mention one of the national companies, HomeUnion.  I have a relationship with HomeUnion but they don't do their own management.  If you would like to explore this further, please contact me.

Saturday, July 29, 2017

Milla Goldenberg joins Judy Graff Properties

I am thrilled to announce that Milla Goldenberg has joined me as a real estate agent. I've known Milla for nine years -- we both posted regularly on L.A. Times' late r.e. blog, LA LA Land.  Here's Milla's bio, in her own words and from her website at

Like many people, for a long time I wondered what I wanted to be when I grew up. And like many more, I got it wrong with several different jobs before finally getting it right with real estate. The detours were often fun and interesting, including stints as a journalist for NPR, GEEK magazine and various entertainment publications, which took me to Comic-Con and landed my byline in "The New York Times." Other times, they were less fun, like those dreary 11 years I spent working in financial compliance.


It seems obvious to me now that real estate was my true calling and my biggest regret will be that I didn’t switch careers sooner. I also regret not becoming a homeowner sooner, as I truly believe homeownership is the best path toward financial security. When I did finally buy my little fixer in 2008, a foreclosure in Highland Park, I was a single woman with limited means up against a big bank that refused to negotiate. The entire experience was stressful and isolating, with tons of jargon I didn’t understand being thrown at me daily and the creeping suspicion that everyone involved was only interested in making money off me, my agent included. While lousy at the time, that experience helped shape my philosophy about the kind of real estate agent I promise my clients I will be: one who is patient, not pushy, puts their interests above everything else, is committed to excellence, and believes in total transparency.


It’s the promise I make to you as well, whether you’re looking to purchase your first home (and uneasy about the implications) or ready to sell and trade up. I promise to stay by your side every step of the way and do everything I can to ensure a stress-free experience. And as a native Angeleno (who attended both UCLA and USC -- go, Brojans!), I know Los Angeles well, particularly Northeast LA, and not just the neighborhoods, but the restaurants, coffee shops, art walk and community events as well. I'm happy to answer any questions about them while addressing all of your real estate needs. Call me today to get started.

Friday, July 21, 2017

Think it would be cool to own commercial property in L.A.'s arts district? You will need deep pockets.

Wouldn't it be cool to own a warehouse in L.A.'s arts district? Close to funky restaurants, art experiences, and hipsters?  Think of the businesses you could start! Be warned: what was once really cheap -- that's the reason the artists moved there in the first place -- is now super expensive.  Warehouse property is now selling for $600-$700 a square foot.  If you want to lease a warehouse there, it will cost you about $1.75 per square foot per month.  I think we all need to find a new, cheap arts district.

Monday, July 10, 2017

10962 Kittridge is live on the mls

Here’s the property you’ve been waiting for – stunning 3+3, 1600+sf stand-alone townhome in newer Noho development with low, low association fees. This beauty features a huge designer kitchen with a long bar and lots of cabinet space, newer appliances, wood flooring and newer, plush carpet, big secluded patio, attached two car garage, den/retreat upstairs, big master and tons of closet space.  Other features include gorgeous shutters, wiring for surround sound and two built-in ceiling speakers, Nest thermostat and Wink home monitoring system. Since the units stand alone with no common walls, the association fee is only $38! (No, that’s not a misprint.)  The location is close to all that Noho has to offer, including restaurants, a bike path, and the subway.  Here’s your opportunity to have the place of your dreams before Noho prices explode. Listed for $530,000. Call me for a showing or visit from 2-5 pm at the Sunday, 7/16 open house.